Estee Lauder Beautiful Magnolia 2021

Agency: Wednesday Agency
Creative Director: Patrik Nyman
Role: Designer/Art Director

Campaign launch featuring the new Beautiful Magnolia fragrance, alongside the announcement of Ana de Armas as the new brand global ambassador for Estée Lauder.

Creative conceptualization, production, post-production


HERO PRINT ADS

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ANA BRAND AMBASSADOR REVEAL ON SOCIAL MEDIA

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BTS CONTENT


SECONDARY CONTENT

INGREDIENT ANIMATION

APPLICATION VIDEO

CHAPTER STORY


HERO PRODUCT VISUAL

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