Agency: Wednesday Agency
Creative Director: Ken Tokunaga
Role: Associate Designer

Inspired by last years Mother’s Day campaign & visual merchandising concept, the final creative visualized an evolution of the floreal kaleidoscope used previously, whilst consistently integrating the themes of flowers & ingredients that ultimately celebrated the fragrance collection and the inspiration behind them.

From this, the campaign explored the movement of fabric and light as an interpretation of floral forms, creating abstract compositions and blooming fabric textures around the fragrance bottles.

Created abstract floral shapes from a range of fabrics captured in motion, ultimately designing the final compositions to be launched on Louis Vuitton’s digital platforms.