Louis Vuitton LVTV 2019

Agency: Wednesday Agency
Creative Director: Ken Tokunaga
Role: Designer

Wednesday was given the opportunity to create & launch LVTV, a diverse entertainment platform that encapsulates the rich world of Louis Vuitton. Designed to live on the brand’s social media platforms, LVTV would host a number of episodic content including - but not limited to - insights into fashion shows, interviews, behind-the-scenese, travel logs & savoir faire.

Primarily established a graphic guideline specific to LVTV assets to be applied to all future content.

 

FINAL LVTV LAUNCH TRAILER


LVTV GRAPHICS

BLACK LOGO (landscape 16:9)

BLACK LOGO (landscape 16:9)

WHITE LOGO (LANDSCAPE 16:9)

WHITE LOGO (LANDSCAPE 16:9)

square 1:1

square 1:1

portrait 4:5

portrait 4:5

vertical 9:16

vertical 9:16


LVTV LOGO APPLICATIONS


EPISODE TITLE CARDS


LES VOYAGES


SUBTITLES